Just when platform businesses such as Uber thought their business model sets them up for success, a potential threat in the form of blockchain technology is gaining traction and just might disrupt these businesses. What if people could connect directly with drivers who are willing to transport them?
Even though there are many questions to resolve regarding the full adoption of blockchain to facilitate these connections, the potential is certainly there. How could blockchain kill Uber? Current aggregator system of Uber Companies such as Uber act as aggregators or a centralized clearinghouse to connect providers with individuals in need of their services. The user experience of these platforms gives the appearance that you connect directly with the service providers and therefore the platform feels decentralized.
Author: Bernard Marr