6 Steps to Use Big Data to Improve Conversion Rates

Have you got lots of people coming into your website but few actually buying your products? That’s not a good place to be (though I guess not having people come at all is certainly worse).

The good news is that with people coming into your website, you’re actually in a position to figure out what you need to do to boost your sales numbers. How do you do that? Through data analysis, of course. The people coming through your website form perfect guinea pigs for ways that you can improve your conversion rates.

Author: Diana Deville


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