The Competitive Advantage of Mobile BI

Smartphones are quickly becoming one of the most important devices for business employees. In some industries, smartphones have already become more predominant than laptops, particularly for employees in the field.

Initially used simply for email, smartphones now host numerous company-specific applications that enable users to manage everything from travel planning and expense reporting to CRM and BI. The latter two applications, in particular, offer more than convenience by providing access to real-time company data. Mobile BI, specifically, enables managers, directors, and executives to stay informed and up-to-date on the status of their departments while on the road. As more and more dynamic applications emerge, business people are responding positively by adopting these new solutions in droves.

Author: Helene Clary


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