What Is Big Data Analytics On Social Media?

The digitized world of today presents us with an issue we’ve never faced before. Each and every little device in our home is either now or soon to be connected to the Internet of Things (IoT) and that means it is able to collect data.

The influx of collected data allows businesses to better understand behavioral and buying patterns of the customers, but big data goes even beyond. It is able to help scientists deal with global issues, while also providing marketers with information needed for proper decision-making. And while going through the intricacies of the matter requires heavy argumentation, primarily due to the ongoing debate on privacy, the main issue of big data is rather simple. We, as a society, simply don’t have the right tools to process all that data.

Author: Bill Franks


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