It’s no secret that AI and Big Data have become big buzzwords across every industry in recent years. We have been gearing up for the rise of AI through integration of complex, yet user-friendlydata analytics tools and platforms. Businesses connected their websites to Google Analytics, started learning SEO, focused on search engine rankings, while juggling social media activity – which is also highly driven by algorithms.
Big Data and AI might sound daunting to small business owners.It might seem like “only big companies” can afford to use these tools. But the truth is these AI and Big Data tools are just as simple for small businesses to use as they are for the behemoths they compete with. And sometimes, it’s even easier for small companies to adapt their strategies and gain a competitive advantage from their data findings.
Author: Gregg Schwartz