Viewpoint: There is a dark side to big data, and you can see it in the mirror

As our ability to collect and analyze massive swaths of data continues to grow, the “big data” movement represents a paradigm shift in the way that businesses, governments, hospitals and other organizations make decisions.

Each year, we become better and better at predicting important outcomes such as employment trends, criminal activity and medical diagnoses.The power and potential of big data make it seem like a magic bullet for sound, unbiased and effective decision-making. But many discussions of big data fail to address the users of it: humans. Big data is simply a tool that provides information; it’s still up to a person to integrate the information into a decision.

Author: Christi Milligan


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