Instagram is a Surprisingly Effective Big Data Source

Instagram is a behemoth in the world of social media. There are more than800 million active users on it every month. 51 percent of this user base accesses it on a daily basis.

95 million photos and videos get uploaded to the platform each day. Since its inception in 2010, there have been over 40 billion photos and videos shared in total. It becomes more and more staggering the closer you look at it all. So, it’s no wonder that businesses have set their sights on Instagram as a resource for mining big data.

Author: Diana Hope


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