In the modern world, the technology used in business processes can confuse a lot of people. Many technologies may seem to do the same job, but in reality, have very different functionalities depending on the way they are used. One example of this is the confusion between business analytics and predictive analytics.
Even companies often confuse business analytics with predictive analytics or think that once they’re using business analytics for analysis of their data then they’re doing all they can to get data insights from it. Due to which they are not exploiting the full potential of data they have. Predictive analytics and business analytics they seem to be same but believe me they are not, and if you’re just using your data for business analytics applications then you’re almost certainly not getting as much value from it as you could be.