Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of both businesses and individuals, but not as social networks.
Instead, the “connect” part is long but a glimpse in the side mirror of a bus headed towards advertising-land. Today, it’s all about big data! Following the footsteps of Google, social networks provide people with useful tools at the expense of data collection. And what better place to learn what Frank who likes to eat Sushi and watch Star Wars wishes to buy for Christmas?
Author: Ivan Ivanov