Articles

Putting people at the heart of big data

Big data has given scientists – and companies – a treasure trove of new information for analysing, understanding and predicting human behaviour, but it’s also thrown up a raft of questions about privacy and ownership.

Our smartphone societies are inundated with new services, which sees us donating data in ways we seldom consider, with privacy implications that echo far beyond a light tap on the ‘Accept’ button. So how do we make sure that the data revolution benefits both individual people and the society we live in?

Source: horizon.scienceblog.com
Author: Joe Dodgshun

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