Questioning the average person about big data reveals that most associate big data with big business. Global enterprises likeAmazon, American Express, and Netflix are just a few commonly cited examples. The reality though, is that companies in the SME space are the real drivers of the big data revolution.
Studies reveal that businesses with 100 or fewer employees report business intelligence and big data adoption rates that are as much as triple that of their larger corporate counterparts. There’s a whole host of reasons that big data is proving to be an excellent match for SMEs, but the most important of which has to do with the natural advantage that SMEs have over larger competitors: agility.