Articles

How Audience Marketing Allows for Better Analytics of Brand Reputation

In the world of predictive analytics, you’ve got to invest in audience marketing to protect your brand reputation and your bottom line.

Every business has an audience. But what, exactly, defines “your audience” in this technological day and age? Essentially, it’s the total number of people, no matter the role (readers, listeners, event attendees, viewers etc.) who take advantage of a certain service that has to do with media, advertising campaigns, speeches or any other events represent the audience.

Source: smartdatacollective.com
Author: Ryan Kh

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