Find out where the data you’re using comes from, how it was gathered, and how it was crunched. Here are some ways flawed data might be influencing your decisions without your knowledge.

Every marketing decision you make is backed by some kind of data, whether it’s a statistic, a report, or a trend. To make the right decisions, it’s important for that data to be as accurate as possible. It’s not enough to take the conclusion of your reports at face value. Each program you use to calculate data has limitations, and it takes a keen eye to spot these limitations.

Source: smartdatacollective.com
Author: Larry Alton