Instagram, the social networking app for sharing photos and videos, launched in 2010. Today, it boasts 800 million monthly active users and is owned by Facebook. There are 70 million photos uploaded to Instagram every day. People interact with each of those posts by showing their love with a heart, commenting and using hashtags.
What all of this activity does is create an enormous amount of data. Once analyzed, by humans as well as increasingly through artificial intelligence algorithms, it can provide incredible business intel and insights into human behavior causing Instagram CEO Kevin Systrom to say, “We’re also going to be a big data company. Here are some ways Instagram uses big data and artificial intelligence today.”
Author: Bernard Marr