Is data the new oil? The golden age of business analytics is here

With the spreading of artificial intelligence, advanced analytics tools have already conquered many areas of life. The SAS Analytics Day conference in Budapest (Hungary) examined the present status and the future potential of data science.

In this blogpost you will read a marketer’s view on one of today’s hottest topics – the current and future trends of advanced analytics. The obvious occasion for the conference was the fact that the maturity of data science has reached such a level that enables users around the globe to leverage the analytical solutions of SAS in several areas of business.

Author: Orsolya Kasza


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