Data gathering has been happening since the days of handwritten graphs. Here’s a look at its history and evolution into the big data and personalization practices of today.
Data gathering did not start with computers as many in the younger generation might think. Data has been used in experiments and studies and to prove theories for hundreds of years. The organization of the data has just changed platforms as technology has progressed. The use of data has become much more prevalent, as business leaders now realizing thata data-backed approach is the only way to pitch clients or investors.