Forecasting is a tricky business. There are so many variables involved in the data, people, company guidelines, level of collaboration and years of experience that these meetings are one of the most challenging.
Forecast meetings can steal hours of time from some of the best employees, thus raising a question as to whether the time spent in these meetings is the most effective use of their talents. Recently, however, I had an enlightening conversation with one of our customers that may change that perspective. On the way to a forecast meeting, a funny thing happened that caused him to rethink his many years of forecasting and how it had been done.
Author: Rob Wood