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Role of Big Data and Business Analytics in Digital Transformation

Big Data technology plays a vital role in improving overall customer experience, rendering advanced business operations and implementing fact-based decision making in multiple industries. New age big data technologies drive competitive advantage and improve the performance by allowing enterprises to provide a quick reply to the key business questions and address challenges confronted.

Organizations should consistently develop skills of mining new data to understand business potentiality and performance accordingly. Big Data professionals, who can design and train predictive analytic apps for the recommendation, classification, and personalization systems by harnessing machine learning, are highly in demand today. Even statistical and quantitative analysis is deployed to understand the results obtained from the use of mathematical calculations, statistical modeling or research.

Source: bigdata.cioreview.com
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