What Big Data Can Bring to Your Retail Marketing Strategy

You probably feel like integrating Big Data into your business is a good idea. But it’s not so straightforward at first — you’re likely to see some initial reduction in productivity as your team gets used to their new tools.

Once the dust settles, though, you will start seeing all the ways that Big Data can elevate your business. To give you a glimpse into the future of ecommerce, here are just a few of the ways Big Data can enhance your retail marketing strategy: Churn Prediction Churning refers to users leaving your platform and not coming back. It can apply to mobile apps, email newsletters or an ecommerce store.

Author: Victoria Greene


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