Big data is exciting because it allows businesses to turn information into insights. And these insights can amp profitability overnight.
Automation and big data are set to have major impacts within organizations in 2018. How so, you may be wondering. Two words: market intelligence. The term “Market Intelligence,” refers to data collected on the consumer market. This data encapsulates how, why, and when people spend their money. Naturally, this big data is an invaluable asset to major corporations. Similarly, the harvesting of this data also helps to ensure that consumers are catered to in a way that is most in line with their own habits and wishes.
Author: Ryan Ayers