Small Business? You Still Need Big Data Analytics Solutions

So you think your business is not so big as to justify investments in Big Data analytics. You’re not alone. Delaying implementation of data analytics solutions has been a symptom of lethargic businesses for a long time.

Let’s try to understand more about this — and wake you from your slumber. Data analytics solutions: Worthwhile for small and medium-sized businesses? About 10 years back, Big Data and data analytics used to be terms reserved to be spoken only in big enterprise boardrooms. The reason — there was too little knowledge about the potential benefits, the price tags were scary for SMBs, and in-house IT capabilities of making analytics a success story were limited only to multinational corporations.

Author: Benjamin Roussey


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