So you think your business is not so big as to justify investments in Big Data analytics. You’re not alone. Delaying implementation of data analytics solutions has been a symptom of lethargic businesses for a long time.
Let’s try to understand more about this — and wake you from your slumber. Data analytics solutions: Worthwhile for small and medium-sized businesses? About 10 years back, Big Data and data analytics used to be terms reserved to be spoken only in big enterprise boardrooms. The reason — there was too little knowledge about the potential benefits, the price tags were scary for SMBs, and in-house IT capabilities of making analytics a success story were limited only to multinational corporations.
Author: Benjamin Roussey