How Data Science Will Change the Marketing World as We Know It

Big Data. It’s one of those terms that is now so widely—and, let’s be honest, indiscriminately—used in the business world that even the least cynical among us are probably getting sick of it. It seems to get thrown around to fill gaps in waning meetings and to make businesspeople sound like they’re up with the digital times.

But the thing about “Big Data” is that although it might be overused—and occasionally misused—it isn’t a meaningless cliché. Digital technology has swept away the analog world we once worked within and inundated us with data. And the more sophisticated the digital technology gets, the easier it makes it for us to send information or for others to track our buying habits. In other words, more and more data is generated.

Author: James Cook University


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