Google Analytics, server log data and Facebook audience insights are essential tools to gather data for business intelligence that will boost profitability.
Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the data can better optimize their campaigns, which will directly impact the business profitability. Businesses have access to several data sources and can use the data collected to build niche-driven campaigns that will improve their competitiveness and allow them to deliver products and services tailored to niche markets.
Author: Ryan Kh