All in all, in spite of the rhetoric of the “retail apocalypse,” we can look back on how 2017 ended on a high note with a massive surge in holiday sales. By keeping the focus on innovation at the forefront, digitization single-handedly led the retail industry through a significant transformation in 2017.
The core element, retail analytics, powered by big data played a fundamental role in this digital transformation and revolutionized the way retailers are now operating. Looking back in the past year, retail technology trends have proven retailers have been able to utilize data analytics to overcome the e-commerce challenge. Through data insights and grasping the consumer behavior patterns from multiple channels, retailers have been able to effectively execute marketing campaigns and personalize the customer’s shopping experience to meet their heightened demands.
Author: Vic Bageria