How the ‘Facebook of music’ is using big data to find the next pop star

Online music hub ReverbNation was founded in 2006 as a social networking and career-building tool for up-and-coming artists. Since then, the company has had a continued track record of success in bringing new talent to the fore in popular music.

Grammy-winning acts like Imagine Dragons, Alabama Shakes, and The Civil Wars all started their careers through ReverbNation, and 35,000 new artists sign up for the site each month, in hopes of finding a similar stepping stone to music stardom.

Author: John Lynch


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