How the CVS, Aetna Deal Will Overhaul Healthcare Big Data Analytics

The $69 billion acquisition of Aetna could mark the start of a new era of integrated healthcare big data analytics that serves patients as well as shareholders.

The CVS Health takeover of Aetna has technophiles and analytics pundits abuzz for a number of reasons, many of which have to do with the fundamental reshaping of the consumer landscape in Jeff Bezos’ image. The looming specter of Amazon and its ability to get its tentacles wrapped around new market sectors with uncanny ease has raised speculation that CVS is making a calculated strike at consumer-driven healthcare before Amazon can find purchase in one of the most lucrative industries still waiting for its makeover moment.

Author: Jennifer Bresnick


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