CEOs of the world’s leading companies have a global influence that stretches beyond their own business and commercial interests. The general public is increasingly looking to the people steering some of the largest companies in the world for their views on political and social issues.
In a Financial Times article published last August, Rana Foroohar describes today’s chief executives as “transnational leaders” who face a growing expectation, from both investors and the public, to speak out on issues. Given this growing public expectation, our team at BrandsEye decided to apply our combination of machine learning algorithms and human intelligence to assess public sentiment towards executives on Twitter.
Author: Jean Pierre Kloppers