In the same way that NBA coaches and players can harness the power of data to lead them to victory, your business can — and should — collect, analyze and act on consumer data to improve the way you market your products and services. But with endless possible data points to track and analyze, it can be challenging to know where to begin.
• What types of data should you record? • How should you measure and analyze data? • How can data analysis help create a more robust bottom line? Create a team of experts. Marketers must create a team of big data experts, big analytics experts and consumer, brand and category experts to build a solution that helps their business leap ahead of the competition.
Author: Guy Powell