Artificial intelligence, machine learning, and deep learning are buzzworthy terms in the world of business, ranging across channels from customer service to finance and beyond. Because big data is big news, companies want to implement AI to improve their businesses — but some are making the mistake of trying to layer in artificial intelligence without the basis in analytics and data that allows AI to make a true impact.
Other companies — those with a strong foundation in analytics, possessing a store of data to work from — can utilize AI with great success. According to the Harvard Business Review, “companies with strong basic analytics — such as sales data and market trends — make breakthroughs in complex and critical areas after layering in artificial intelligence.”
Author: Landon Starr