As digital marketing strategies grow more sophisticated and complex, businesses find themselves wrestling with more data than ever. That’s a good problem to have. But an embarrassment of data riches isn’t worth much when you don’t have the tools to put it to use. Analytics tools help, is there more you could be doing?
Enter your new best friend: The marketing data scientist. Data science is not a new field. Way back in 2012, Harvard Business Review dubbed the role of data scientist “The Sexiest Job of the 21st Century.” But fast-forward half a decade, and plenty of large businesses still haven’t made investments into this critical role.
Author: Jonathan Crowl