What’s the secret to winning in Formula One racing? Simple: Go faster than everybody else. But finding a lasting recipe for success on the racetrack today requires getting hundreds of variables right, so it’s no wonder that F1 teams are turning to big data analytics for help.
For a case study in how big data analytics is impacting racing, there’s no better example than Mercedes-AMG Petronas Motorsport, which propelled driver Lewis Hamilton to the Formula One driver’s championship in November 2017, and which took home the constructor’s title to boot. It was Hamilton’s fourth F1 title. Data analytics has become a critical factor in Formula One racing, according to Matt Harris, who heads up IT for Mercedes-AMG Petronas Motorsport’s success.
Author: Alex Woodie