Demystifying Data with Business Intelligence and Analytics

Toward the end of the 20th century, the term business intelligence (BI) gradually earned popularity among most modern-day enterprises. High levels of competition in the business arena have raised the need for an analytics-oriented system that can enhance their capabilities to reinvent and modify information they already possess.

Business Intelligence Systems (BIS) can have two different meanings: while one focuses on human intelligence capacity incorporated in business affairs, the other emphasizes on intelligence as information valued for its currency and relevance. Whereas, competitive intelligence is a specialized field of business intelligence that entirely focuses on the external competitive environment.



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