Business Intelligence: The road is paved with data, data, data

If you’ve been in business for a cycle or two, you’ve already learned one crucial lesson: Studies and reports are where good ideas go to die. It’s not that research isn’t important. It’s that the end result of the research can’t be … well, you know … the research.

A new survey of 400 “business intelligence” analysts (, commissioned by Narrative Science, one of the top two players in natural language generation (NLG), sought to identify the barriers to deeper, more solutions-oriented information. Here’s what it found: The majority of analysts’ time is spent gathering information with little time left for analyzing its meaning.

Author: Laura Haight


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