What the Cambridge Analytica scandal means for big data

Individual data elements may be inert, but when different elements are combined together, they can create a toxic mix. As a result, should businesses be treating data like dangerous chemicals?

Big breaches and data leaks occur with disappointing frequency. We often see incidents happen (which may or not be breaches) whereby millions of records fall into the wrong hands or are misused. But when large swathes of personal information are leaked so regularly, people often respond with apathy because they don’t see the personal impact of these breaches.

Author: Nick Ismail


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