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Cambridge Analytica: The Turning Point In The Crisis About Big Data

If you are a bit foggy about just what big data is about, and if you don’t quite get all the fuss over Cambridge Analytica, now so much in the news, here are several terms that will bring it all into perspective: “drain the swamp,” “crooked Hillary,” “deep state” and likely “lock her up.”

We may think of those phrases as slogans from the winning presidential campaign of Donald Trump, and they certainly were. But they were actually coined several years earlier—and not by Trump at all—but by the minds behind Cambridge Analytica, the secretive British company now at the center of the uproar over unauthorized harvesting of Facebook user data.

Source: forbes.com
Author: Court Stroud

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