Articles

How to Use Analytics for Effective Content Marketing

You might have written the best blog in the world, but it does you no good if no one sees it. Use qualitative and quantitative analytics in content marketing to get you the views you want.

One of the most effective ways to research the success of a digital marketing campaign is to simply measure yourqualitative and quantitative results. Let’s imagine that you want to write a superb blog post. You research topics in your niche that people want to learn more about. You discover the best keywords. You write the post to the best of your ability. And then … nobody sees it. You might have written awesome copy about a great product — but the blog has less traffic than the Daytona Speedway on a day with no races scheduled.

Source: smartdatacollective.com
Author: Annie Qureshi

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