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Big data: Success in marketing technology requires a personal touch

Zeta Global uses its vast database of profiles and technologies like artificial intelligence to help companies improve their marketing return on investment. Customers include British Airways, American Airlines, Citizens Bank, Ralph Lauren and Sprint. ZDNet talked to the company’s CIO, Jeffry Nimeroff, to find out more about the company’s plans and priorities.

ZDNet: Tell me a little bit about your company and the focus of the business. Nimeroff: Some 10-plus years ago our founder David Steinberg and our co-founder [and ex-Apple and Pepsi CEO] John Sculley saw the power in the future of data as it related to marketing challenges and broader challenges.

Source: zdnet.com
Author: Colin Barker

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