Is big data really the ideal solution for marketers? We explore three very real roadblocks to marketers embracing big data and why we feel less mature marketers may turn towards other customer data management solutions instead
There is no doubt that big data – the huge volume of data flowing from various sources in a steady – and high-speed – stream has the potential to change the way businesses can leverage data to find their competitive edge. While marketers too understand the potential of big data to transform their understanding of the customer, unfortunately, they also realize that big data is not a magical remedy for them.
Author: MarTech Maven