3 Challenges with Big Data for Marketers

Is big data really the ideal solution for marketers? We explore three very real roadblocks to marketers embracing big data and why we feel less mature marketers may turn towards other customer data management solutions instead

There is no doubt that big data – the huge volume of data flowing from various sources in a steady – and high-speed – stream has the potential to change the way businesses can leverage data to find their competitive edge. While marketers too understand the potential of big data to transform their understanding of the customer, unfortunately, they also realize that big data is not a magical remedy for them.

Author: MarTech Maven


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s