Let’s get this out of the way right now: data of any kind can simultaneously be both incredibly beneficial and damaging. Not all data has the capacity to be harmful on its own, yet the ways in which you choose to collect and leverage it can change that.
A simple email address, for instance, can be a great example. When you provide your address to a company for future communications, you’re aware they will be using your email address to contact you. While it’s likely many who collect your email will send you promotional content, you consent to this and know it’s going to happen.
Author: Alison McGuire