How Disney Built a Pipeline for Streaming Analytics

The explosion of on-demand video content is having a huge impact on how we watch television. You can now binge watch an entire season’s worth of Grey’s Anatomy at one sitting, if that suits your fancy. For a media giant like the Walt Disney Company, streaming video provides a great opportunity to engage with customers in new ways, but it also presents formidable technical obstacles.

Disney ABC Television Group (DATG) is the Burbank, California-based television arm of the global media conglomerate. With more than 7,000 employees, DATG is responsible for producing and delivering content across the ABC Television Network, including ABC News, ABC Entertainment, Disney Channels Worldwide, and others. In recent years, the company has developed platforms that allow it to bypass traditional cable, satellite, and over-the-air broadcasts and deliver streaming television content over the Internet.

Author: Alex Woodie


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