Articles

Fishing the Data Lake – How to Harness Big Data Productively

As they face innovations in new services, rising customer expectations, and intense competition, operators look for fresh ways to obtain and deliver new efficiencies, better quality, new revenue, and a better customer experience. One way is by turning to data analytics.

There is, however, more to Big Data than just vacuuming up information. How can data provide actionable insights, drive better decisions, and delight customers? Big data provides an unparalleled opportunity to understand the quality and causes of customer experience. But it’s like your favorite all-you-can-eat seafood buffet: ingesting data is simple. Digesting the data is another matter.

Source: rcrwireless.com
Author: Ericsson

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s