It’s no secret that modern enterprises collect a massive amount of information on their customers, yet often lack the tools and ability to manage it successfully. In many cases, customer data is siloed off and utilized in a way that only benefits specific departments, but what if all internal data was used effectively to impact the bottom line?
Unfortunately, accomplishing the task of streamlining data across a company can be difficult to execute. A recent survey from New Vantage Partners found that 85 percent of companies are striving to be data-driven, but only 37 percent feel they’ve implemented a successful data-driven model. While most businesses understand the impact data-driven insights can have on their bottom lines, Big Data is useless without a holistic approach and the tools to cultivate and shape that data.