Articles

Does Big Data Affect Our Daily E-Commerce Experience?

There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.

Yet the truth is that the large sets of data collected on you – and everyone else that has a presence on the internet – isn’t for some nefarious purpose. When it comes to e-commerce, for example, the use of big data can have an enriching effect on your ability to find the things you need, easier and more quickly. Here are the non-creepy advantages of big data when it comes to e-commerce.

Source: readwrite.com
Author: Yoav Vilner

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s