There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.
Yet the truth is that the large sets of data collected on you – and everyone else that has a presence on the internet – isn’t for some nefarious purpose. When it comes to e-commerce, for example, the use of big data can have an enriching effect on your ability to find the things you need, easier and more quickly. Here are the non-creepy advantages of big data when it comes to e-commerce.
Author: Yoav Vilner