Icons and Big Data: Using Predictive Analytics for Search Accuracy

Have you ever been in a situation when you’ve searched for a particular item but had a hard time finding it? As designers, we face it all the time. We have a clear idea of what we want to see in our head but when we formulate it in the form of search query what we get usually isn’t what we want.

Let me give you an example. Suppose you’re looking for an “arrow” icon that will be used on your website to encourage visitors to scroll more. Apparently, you want something like this: Or even these (please note, that even the third arrow is way less popular than the one featured above): While the later icons are well-designed (guess who draw them), they are irrelevant to our goal. Having such icons in your search results page will force you to change the search query.



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