Nick Jewell, Data Evangelist at Alteryx explains to Information Age how with the evolution of data analytics technology, ‘Big Data’ can finally deliver Big Business Benefits for companies other than the tech giants. The article explores the various components of data analytics technology that have evolved to make this possible.
It’s been almost nine years since the term ‘Big Data’ was capitalised and coined by computer scientists from the Association for Computing Machinery in a paper called “Visually Exploring Gigabyte Datasets in Real Time”. The paper explored how the purpose of computing is insight, not numbers, and discussed the challenges of ever-growing data sets. Since then, gigabytes have bee§n replaced as the largest unit of data storage no less than five times; and the challenge for the modern business has evolved to delivering tangible results from Big Data insights – rather than just the insights themselves.
Author: Nick Jewell