Amazon targets small businesses, takes aim at Tableau and Microsoft Power BI with new QuickSight pricing model

Amazon Web Services said Thursday that it will offer QuickSight, its data analytics and visualization software, to companies and organizations on a per-session basis, seeking to appeal to smaller businesses and nonprofits who can’t afford expensive software subscriptions.

The market leaders, Microsoft’s Power BI and Seattle-based Tableau Software, have been battling each other for years in the data analytics and visualization market. Amazon said in a statement Thursday that its QuickInsight, first launched in 2015, is the only business intelligence software to offer per-session pricing. Charging by the session makes it easier to get started with QuickSight, potentially giving Amazon an advantage in snatching smaller organizations away from Microsoft, Tableau and others.

Author: Tony Lystra

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