How Machine Learning and AI Aid in Proactive Analytics

Business Intelligence (BI) solutions have steadily taken the business world by storm. Originating nearly two decades ago, BI has since morphed and evolved numerous times to meet ever-increasing demands for more in-depth analysis, increased speed and easier-to-digest outputs.

With each new evolution, new use cases were born, and the resulting business value increased. Today, many consider the progression of BI solutions to have developed into three main categories. 1. Descriptive analytics report on statistical information, i.e., depictions of what has happened in the past. 2. Predictive analytics, which provide a highly-informed analysis of what is likely to happen in the future based on previous trends discovered by descriptive analytics.

Author: Rob Wood

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