Business analytics: The essentials of data-driven decision-making

When it comes to using data to drive business, organizations such as Google or Facebook are iconic. Although a lot can be said about their practices with regards to topics such as privacy, ownership, and governance, there’s no denying that they have been pioneering the field both in terms of technical approach as well as culture.

The people that helped build the technical substrate, and the data-driven culture upon which Facebook operates, call this combination DataOps. When they started in 2007, big data was not what it is today. All four Vs that define big data — volume, variety, velocity, and veracity — were at lower levels.

Author: George Anadiotis

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s