Is Rahul Gandhi-led Congress Using Big Data to Defeat BJP in Elections 2019?

Big Data is the buzzword for 2018. From the Facebook-Cambridge Analytica fiasco to the European Union implementing its General Data Protection Regulation, also known as GDPR, big data has managed to show its good, bad and ugly colours to the world.

And India is not far behind in the game as the ball has moved beyond the startups and corporate courtyard. We now see one of the oldest political party in the country – Indian National Congress (INC) setting up a data analytical department to reach out to its voters in more effective and scientific manner.

Author: Vanita D’souza

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