No matter where you work, you can benefit from knowing the role of big data in business. Here’s how to learn more about how companies use data to succeed.
There’s no getting around it:computer science and big data have been woven into the fabric of modern business. In fact, by the end of 2017, 53% of companies had adopted big data, up from just 17% in 2015. Today, big data in business is a key part of monitoring how marketing efforts perform, getting an objective view of how customers are actually responding to a company’s product or service, and even streamlining a company’s everyday operations to save money.
Author: Ryan Ayers